Consultants have been talking about the benefits of a better customer experience for years now. But is this always a good thing Sure, customer experience is very important, but only if it tailored to each customer`s profitability.

Mindware Consulting helps clients gain better data about which customers are profitable and which ones are not. This data may come from the client company, but it may also come from suppliers, wholesalers or distributors who also have direct access to and knowledge of  the customer. Once we have segmented customers and prospects by profit potential, we examine all the business processes and infrastructure involved in sales, marketing, service, and delivery. So your customer experience is tailored to make profitable customers more profitable, acquire new profitable customers, and turn unprofitable customers away.

Most companies have hundreds or thousands of applications and processes, and could save hundreds of millions of dollars simply by consolidating them. Trouble is, these efforts often fail to deliver, because the process of reducing applications devolves into a political battle as soon as the notion of change sets in.

Mindware Consulting de-politicizes these projects and approaches them from a fact-based, business-driven point of view. We begin with the business strategy and one primary goal: to reduce IT costs to a level that is lower than the industry average. Sometimes, this may mean putting the breaks on redundant applications, or developing a better application that suits the entire company needs, or outsourcing the application altogether. Our recommendations are all based on making the company more competitive.

Finally, we spend significant time preparing your business for change. Because, contrary to popular belief, there is just as much change required when reducing functionality as there is when introducing new functionality.

Mindware Consulting works with clients to find the process improvements and business value that can result from consolidation. We look for opportunities for improved financial and operational reporting, better information management, reduced operational and support costs, and standardized business processes. Any infrastructure or technical changes are then linked to these business objectives to generate the maximum benefit from an ecommerce project, with the lowest possible investment.