At Mindware, we view technology as a means to enhance your business. Rather than starting with the technology, we begin with your business objectives and strategy. Our IT is molded to your business model.

Internet and technology

We pride ourselves on our extensive technical experience. Our engineering team has been developing distributed and mission-critical systems years before the Web existed. This experience has shaped our programming approach. We use proven methodologies, established engineering processes, and industry-standard tools.

Empowering Technologies

We build empowering systems that give you control over content and freedom from maintenance headaches. Our systems will integrate with your other assets and eliminate redundant data entry.

All too often, systems are engineered for a particular set of requirements without considering potential future needs. And while no one magical approach will "future-proof" a project, we believe in developing foundations with the future in mind.

Fluent-Ecommerce ecommerce advantage.

We think of web sites as Business Tools that need to provide measurable value and return on investment to help build market share, support an advertising campaign, assist customers in the shopping process, tie to your supply chain, communicate with your dealers, etc.

Your web site is only one of many components of your business. We began by understanding how your web strategy fits within your overall business and marketing strategy. Then we learnt as much as possible about your business` and customers` needs. Then we used two strategic tools that we`ve finely honed over the years. 

Our ecommerce advantage theory provides a "Top Down" and "Bottom Up" way of looking at your business to answer the following questions:

• What drives demand in your category?
• What do your customers believe about your category?
• What drives your customers` purchase decisions?
• Why do you win some customers and lose others?
• How can we build the greatest bond between you and your customers?
• P.E.R.F.O.R.M. Analysis

Our experience in the business has proven that this upfront thinking provides the foundation for a successful web strategy. The result - Fluent-Ecommerce...With clear and defined solutions for all the drawbacks of the World Wide Web today.

Our P.E.R.F.O.R.M. Analysis provides a qualitative and quantitative ranking of your company against the competition. We use numerous metrics to measure your web presence against those of your primary and secondary competitors. This framework identifies the "sweet spot" in the market and provides a clear path to competitive advantage. One answer we have been able to obtain instantly is technology infusion. The result - Fluent-Ecommerce...With clear and defined solutions for all the drawbacks of the World Wide Web today.