Mindware offers this industry`s #1 dedicated solution for SEO, helping you to optimize your site`s relevancy and visibility with search engines to improve your search positions.

At Mindware, we believe a search engine optimization firm should maintain its own high search engine rankings. Walk their talk. Try searching for any of the following keywords on any search engine and you will always find our entries:

As the above graph shows, Search Engines are the most popular way for anyone to find out about your site- more than any other form of advertising. And if you are visible on the search engine results, then there is a proportional and visible increase in the traffic to your site and consequently your organizations sales/publicity.

Website Optimization is a Science. Apart from managing your website, it requires thorough knowledge and continuous monitoring of the search engines as they are updated on a regular basis.

Caution: Search Engines are always striving to block out those spammers who are looking to make a fast buck on their backs and dilute their search results with their incessent marketing.

It is important not to employ spamming techniques such as creating cloaked pages or other gimmicks as this is more likely to get you permanently banned from the search engines as opposed to at the top of them!

Remember Search Engine Optimization isn`t a one-time effort. The variables that influence search visibility and rankings are constantly changing: Search engines update their rules. Competitors constantly optimize their pages to improve their rankings, and new players enter.

Without an S.E.O solution to keep you and your website constantly "updated" on these changes, you could lose highly targeted web traffic.

Mindware offers you a complete S.E.O. solution: consultation on your website, a run-down on the search engine optimization techniques we will perform to get your site noticed above the masses and a dedicated resource to answer any questions you may have.

Nearly all businesses have websites, so there is an ever-increasing need for your site to differentiate itself. A good design and easy navigation can help, but they are little use if your site is not being seen. Mindware can help.

Importance of Search Engine Submission

Statistics show that almost everyone begins their Internet journey with search engines: almost 85% of all websites are found through search engines. Webmasters that enjoy high rankings support this statement. Yahoo!, for example, accounts for about 50% of traffic to many websites. In fact, the Top 8 most visited sites are search engines. Having a top listing on one of these search engines could mean a great amount of exposure.

Over the past few years, search engines and directories have become portals - places that people visit to find information. For example if you were to visit the home page of Excite.com, it would resemble a customizable page, with options such as stock quotes, horoscopes, news, shopping, etc.

Search engines are the most effective tool for increasing traffic to your website. A Top 20 position in one of the major seven search engines guarantees you this traffic. Furthermore, the incoming traffic is always more targeted - consisting of people interested in a site`s content. Achieving a high ranking on a prime search engine is imperative for online brand building.

SEO is cost beneficial

Online Exhibits or banner campaigns can be expensive. Submission to the Search engines is free (there is no charge for submitting pages to search engines), a top position on a search engine such as Altavista can generate more relevant traffic more efficiently than an expensive banner campaign or Exhibits.

SEO is a multi-step process. The most important element of the process is keyword analysis. Keyword analysis analyzes the way that potential clients search for your product -- a mission critical analysis to any marketer of products. An extensive keyword analysis lists the number of search queries and the number of competing sites. This helps to make strategic decisions on the list of primary target keywords.

The keyword analysis is followed by a page by page review of the website, both for content and technology used. Some popular web design methods, like extensive use of Flash technology and dynamically generated pages, are not search engine friendly, and require workaround solutions. After page by page reviews, page level optimization is done. This creates an environment for the search engines to recognize and value the pages. The final step of the process is the submission of the revised website to all relevant search engines.

It takes about 60-90 days to see the first results of an optimization program. An average website can expect that their site will appear within the top 30 positions on results pages of the web`s major search engines when a user searches for dozens, sometimes hundreds of keywords relevant to their website. The result is a significant increase in search engine derived traffic leading to increased sales. Search engine traffic delivers higher purchase / conversion ratios than any other direct marketing medium. In terms of ROI (return on your investment), search engine optimization delivers the best return. In order to maintain advantageous listings, it is highly recommended to follow up with an ongoing maintenance program.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is often called PPC (pay per click), CPC (cost per click) or "keyword buying." The market has developed two large players, Google and Overture. Both companies sell sponsored links not only on their own search engines, but on affiliated sites as well. SEM can be a powerful tool. It delivers the exact same level of targeting as SEO, with an added level of control. The advertising website determines the marketing message that appears on the search engine`s results page, so the site is not at the mercy of the search engine to link to certain pages from given keywords. SEM has the second best ROI.

In comparison to SEO, the disadvantage of SEM is that the website has to pay for every single click from the results page to their website. Keyword prices vary dramatically, anywhere from less than 20 cents per click to dozens of dollars per click. Sometimes a group of advertisers will try to monopolize certain keywords by artificially inflating the prices.

Banner-driven traffic models can be ineffective. For return on investment, search engine optimisation is unsurpassed: it will deliver fresh, targeted traffic to your website consistently over the long term.


Should we consider your services before we launch our site?

Yes, it can be most advantageous. Designers are mostly concerned with the aesthetics of your site, and may not be aware of search engine protocols. To ensure your site is "search engine friendly" prior to going "live" it is best to integrate our services.

How much does a search engine optimization campaign cost?

The cost of a search engine optimization campaign depends upon the scope of the program, the size and type of web site you have, the number of keywords you want your site to be optimized.

How soon after my site is optimised will I see results?

It depends on your current status with search engines and web directories. If your site is already being indexed by search engines, you could see results within a matter of weeks.

If your site is not yet listed by the major search engines and / or web directories, success will likely take longer (think months) while we wait for your site to be indexed.

Why should I hire Mindware if you won`t promise that my site will be listed at the top of the search engine results?

SEO (search engine optimisation) companies that guarantee to put your site in the No. 1 position usually try to accomplish that in one of these ways:

1.They don`t tell you the search term you`ll be ranked No. 1 for, which may be only tenuously relevant to your company. Then after they`re done they brag about having your site listed No.1 on a search for YOUR company name!

2. They use a number of tricks or gimmicks that are nothing more than an attempt to fool the search engines. These tricks may bring about short-term results, but in the end the search engines are always smarter and often ban these sites permanently when the tricks are discovered (and they eventually will be discovered, usually by your competitor who will report you to the search engine).

The Mindware approach to getting results is straight forward and honest. We have a comprehensive list of all the processes considered SPAM by the search engines and we do not adopt such techniques. After Mindware completes its work, you can be rest assured that no dirty tricks have been used and will never have to worry about being blocked out by the search engines. This is a guarantee.

What if I have more than one web site?

Each site is treated as an individual project having its own design and set up, submission process and reporting

I found other services that do what you do much more cheaply: how do I choose?

Some companies take advantage of the uninitiated website owner promising top rankings for ?9.95 or something similar. Beware of such promises - if it sounds too good to be true, it usually is. That ?9.95 will typically buy an automated submission to 10,000 "engines" that nobody ever visits or possibly even result in a domain ban for oversubmitting. Once the ?9.95 campaign is finished, so is your domain. There is no such thing as #1 rankings in all search engines or "it only takes 2 weeks and ?9.95".

Remember, It is your entire business which is at stake here. Choose well and all will be well.


Which search engines do you submit to?

We hand submit to the search engines that deliver the most qualified traffic, including but not limited to:

AltaVista
Ask Me
FAST Search
Google
Inktomi
Lycos
Yahoo
Alltheweb
HotBot
MSN

If you would like to participate in a pay-for-placement campaign, we submit to:

Overture
Google Adwords

When will I see results?

Depending on your industry, the competitive level of your keywords, the previous success of your Web site, and subject to the engines updating their data, you may see minor results in 30 days with more significant frequency of top 10 and 20 rankings within approximately three- four months.

Do you offer any guarantees?

We do not guarantee placement unless you are participating in a pay-for-placement search engine program such as Overture/Google Adwords.

Despite what other online marketing companies claim, no one can guarantee top search engine placement because there is a 3rd party who has all of the control: the search engines.

What we can guarantee is that we will help you with keyword selection, meta-tag, submission, and optimal site design architectures for the search engines and improvement in ranking.

Will I get to pick my own keywords?

Your final approval is required prior to the start of your campaign. However, our technical staff will make suggestions based on research and evaluation of keywords from your industry and Web site.

With special services only available to premium participants, you get the ultimate in speed and search engine placement. Remember we do not take all SEO projects that come our way for this plan. Our SEO services are only offered to Fluent-Ecommerce Customers. We like to do Selective and Quality work for our clients.

What are the terms and conditions for SEO?

Terms and Conditions for Non-Pay-Per-Click Search Engine Optimization Packages.

The agreement is between the client referred from to as the "Company", and Mindware, referred to as the "Consultant".

The Company contracts the Consultant to improve the ranking of the company`s web site in the search engines in accordance with the following terms and conditions:

1. Upon clearance of payments from the Company, the Consultant will start optimizing the company`s web site for the search engines. Optimization includes all services as outlined in Consultant`s "process doc" as agreed between the company and the consultant. Such optimization will be performed by Consultant, or if the Company prefers, Consultant can instruct the company`s webmaster on specific text and html code changes. These changes include minor revisions to web site text, subheads and headings so as to include those keywords approved by the Company.

2. The Consultant agrees to perform those services as outlined in the proposal sent to the client and the combination of services chosen by the company.

3. The Consultant, as part of the initial optimization services, will work to obtain top 100 rankings for those keywords mutually-agreed upon between the Consultant and the Company.

4. The Consultant shall not optimize the Company`s web site for single word keywords. The Consultant shall only optimize the Company`s web site for multiple word keywords.

In some instances, specific single and multiple word keywords are too broad any may require further targeting or additional investment in order to obtain top rankings. (For example, "cell phones," "web hosting" or "mutual funds" are highly competitive keywords and would command additional investment to achieve top 30 rankings and/or change to a more specific definition.

5. Upon completion of the Consultant`s initial services, (approximately within 4 weeks from the start of the optimization work) the Consultant will make regular updates and work towards maintaining the high rankings achieved by the Consultant by performing ongoing maintenance for One Year (based on the same option being selected by the company).

6. The company may select the Consultant to perform a Yahoo Business Directory Submission. The price for this service is billed at Consultant`s cost and is payable in advance.

7. The copyright to the pages created by the Consultant will belong to the Company. However, if the Company makes any changes to these pages without the advice of the consultant, the Consultant will not be responsible for the consequences.

8. Because of frequent changes made by the search engines in the methods by which they rank sites, the Consultant does not guarantee that the search engine positions that the Consultant has obtained for the company will be permanent.

9. In order to create the optimized pages for the Company, the Consultant may ask the Company to provide new or additional content related to the company`s site. The Company will promptly provide the Consultant with the content required by the Consultant. If the Consultant must generate the needed content, additional investment will be required.

10. Whenever the Consultant recommends certain modifications to the design or content of the company`s web site in order to improve the position of the company`s web site in the search engines, the Company will promptly make such modifications.

11. The Consultant will not divulge information related to the personal or financial affairs of the Company to any third party unless specifically instructed to do so by the Company.

12. Prices of our products and services are subject to change without notice. Any service that is contacted for will be honored at the price available at the time of purchase of the Consultant`s services. Company has the option to lock-in maintenance fees by purchasing a year`s worth of services in advance.

13. Company agrees that any testimonial or opinion given with respect to the Consultant`s services, may be used in the Consultant`s marketing materials, and this agreement constitutes as written release of any rights by the Company or the Company`s authorized agent to do so.

14. The company expressly understands that the Consultant does not guarantee achievement of top rankings but will undertake to use its expertise and experience to achieve the same.